4Racing lifts TAB brand with landmark partnership
Sunday, 11 Oct 2026
4Racing has announced a landmark naming rights initiative with its TAB betting product that will see its three racecourses – Turffontein, Vaal and Fairview – renamed TAB Turffontein, TAB Vaal and TAB Fairview respectively.
This represents an important step in the evolution of the TAB brand and its journey into the future, placing one of South Africa’s oldest and most trusted tote betting brands at the heart of the country’s racing experience.
As South Africa’s largest horseracing operator, 4Racing manages Turffontein, Vaal and Fairview racecourses as well as www.tab.co.za. Through this initiative, 4Racing is placing the TAB brand at the forefront of its flagship racing venues, creating a stronger, integrated identity for racing fans, punters, owners, trainers, breeders, jockeys and industry stakeholders.
The naming rights initiative forms part of 4Racing’s broader strategy to strengthen the connection between South Africa’s premier racing venues and its TAB brand. By bringing the country’s oldest and trusted betting brand to the forefront of its racecourses, 4Racing aims to enhance brand recognition, create a more seamless customer experience and reinforce the vital role that TAB plays in supporting the sustainability and growth of South African horseracing.
“We are incredibly excited about this development and what it represents for TAB,” said Patrick Duff, Chief Executive Officer of 4Racing. “TAB has an extraordinary heritage in South African racing and is one of the country’s most established and trusted betting brands. This initiative is about taking that heritage forward and making it part of TAB’s trajectory into the future.”
“Bringing the well-known TAB name to Turffontein, Vaal and Fairview is another step in the process of positioning TAB as a heavyweight participant in the betting space. These are three of the country’s most important racing venues, and they provide TAB with a powerful platform from which to build its brand, engage customers and showcase the breadth of what TAB has to offer.”
“We see this as much more than just naming rights. It is about the continued evolution of TAB and creating a stronger, more visible and more relevant brand for the future, while respecting the incredible legacy that has brought the brand to this point.”
Colin Gordon, 4Racing Chief Operating Officer, said: “TAB has been synonymous with South African horseracing for generations, and this partnership provides an opportunity to take that association into a new era. The TAB name will now be highly visible at three of the country’s premier racing venues, bringing the brand closer to customers and creating new opportunities to engage both existing and new audiences.”
“A strong TAB brand and a strong racing industry are closely connected, and this partnership allows us to build on that relationship while supporting the continued growth and sustainability of the sport.”
The newly branded venues will continue to host some of South Africa’s most prestigious race meetings and serve as key centres for racing, entertainment and community engagement, while providing TAB (www.tab.co.za) with a prominent platform to connect with its customers.
The initiative reflects a shared commitment to the future of both racing and betting, with TAB (www.tab.co.za) building on its established heritage as it continues to evolve, innovate and strengthen its position in the South African betting market.
The naming rights partnership will take effect from 1 November 2026.
